High Trust Business Case Study

The Business Case for High-Trust Workplaces

Why Trust Fuels Performance, Stability, and Growth

Organizations with strong cultures outperform their competitors. A workplace built on trust leads to higher retention, greater innovation, and better financial results.

Trust isn’t just about employee satisfaction—it’s a measurable driver of business success. Drawing from global research and millions of employee surveys, this report uncovers how high-trust workplaces achieve stronger market resilience, reduced turnover, and sustained profitability.

Report Highlights

How Trust Shapes Business Success
- Companies with a strong culture of trust consistently outperform competitors in financial growth and market resilience.
- High-trust workplaces experience lower voluntary turnover rates, leading to long-term workforce stability.
- A trust-driven culture fosters engagement, innovation, and a competitive edge in an evolving business landscape.

The Business Impact of Workplace Culture
- Investing in employee trust leads to improved financial performance and higher stock market returns.
- Organizations with high-trust cultures recover more quickly from economic downturns and market disruptions.
- Building trust across leadership, fairness, and respect creates lasting business success.

19% stronger financial returns

Investments in Great Place To Work Certified™ companies have outperformed the market by 19 percentage points since 2020, delivering significantly higher returns.

50% lower voluntary turnover

Organizations with high-trust cultures experience voluntary turnover rates that are less than half of the industry average, improving retention and workforce stability.

5x faster revenue growth

Companies in the top quartile for a trust-driven innovation culture achieve revenue growth that is five times higher than those in the lowest quartile.